Assen Eyewear was born in 2018. This is my story.
assen eyewear logo grey and black
I am a filmmaker. I live outdoors. My passion has been film and photography since I was a child. A few years ago I became a drone pilot, and started doing crazy things with them.
When your life’s passion is always surrounded by the sea, mountains and nature, you gotta protect your vision.
I have always been passionate about sunglasses. And you know me, the more colored, the better. In my work and in my life, I like well developed and high quality products, so my sunglasses had to be aligned.
But I am also a responsible person, I care about the world we live in, I care about the planet we are leaving to our children. If I can have at least a tiny responsibility on this matter, I will do my best. This is why all Assen Sunglasses use natural recycled materials. Frames, temples and boxes are all made out of reused wood or bamboo materials. It’s important, and you can be part of the solution.
Assen Eyewear started as a game, as a challenge. The sunglasses I was using in my videos were always a topic of conversation in my social media. People asked. As I’m a small content creator, brands I’d ask would ignore me completely, so I decided to do it myself.
What is cooler than creating your own product about something you love?
I started looking for the production, creating the designs, the boxes… And thanks to your help, what started as a simple hobby, turned into a real project. In the past couple of years, you guys have helped me choose the new models, colors and designs. And now you’re also ready to enjoy these sunglasses.
This is how Assen Eyewear was born. And now you can enjoy some really fresh-looking sunglasses, with high quality recycled materials and plenty of colors to make your life brighter, and definitely look super cool.
This is why MY story is also YOUR story, and I am so thankful. 

Color your life.